As a condition to using the It’s Borrowed brand resources, you agree to all the guidelines and instructions below.
These Guidelines, among other things, clarify the ways you can and cannot use the It’s Borrowed Brand Resources for marketing and other purposes. These Guidelines also contain some legal disclosures relevant to your use of the It’s Borrowed Brand Resources and a general set of questions and answers that address common inquiries and concerns.
Don’t combine the It’s Borrowed name or logos, or any portion of any of them, with any other logo, company name, mark, or generic terms. Please don’t edit, modify, distort, rotate, or recolor the logo.
It’s Borrowed incorporates red and white. Please use the following colors accordingly.
Hex: e6212a RGB: 230, 33, 42 CMYK: 3, 99, 94, 1
Hex: fe0000 RGB: 254, 0, 0 CMYK: 0, 99, 100, 0
Hex: ffffff RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
For logo purposes, never modify or abbreviate the name “it’s borrowed" The "i" and second "b" in It’s Borrowed are always lower case in the logo. For stories, articles, or editorial pieces, It’s Borrowed can be written with a capital “I” and “B.”
Frequently Asked Questions
Why does It’s Borrowed need rules about how to use the It’s Borrowed Brand Resources?
These rules are intended to promote consistent use of the It’s Borrowed brand. This prevents confusion and makes it easier for people to instantly recognize references to It’s Borrowed. These Guidelines also help protect our trademarks.
Can I use It’s Borrowed on my product or merchandise, like clothing and accessories?
It’s Borrowed doesn't permit or license its trademarks, logos or other intellectual property for use on merchandise like toys, apparel, accessories or packaging without explicit prior written approval.
Do I need to request permission for each use of the It’s Borrowed Brand Resources?
Submit a written request if you want to use the It’s Borrowed Brand Resources to market your products and services, or if you intend to use our assets in broadcast, television, or film. Otherwise, It’s Borrowed doesn't require a brand permissions request or review your usage as long as you adhere to the It’s Borrowed Brand Guidelines.
Can I combine the It’s Borrowed Brand Resources with new terms or artwork to create my own marks and logos, or modify the color or design to fit with the style of my website or packaging?
No. You may not modify the It’s Borrowed Brand Resources in any way, which includes changing the design or combining our assets with other words or images. You shouldn't modify any colors in our logos.
You may scale the size of It’s Borrowed Brand Resources to suit your needs, as long as they are not the most distinctive or prominent feature on your web page, printed material or other content.
Can I use It’s Borrowed Brand Resources in my book, play or film?
You can use the word It’s Borrowed as part of your book, play or film to fairly and accurately describe your subject matter, as long as it's clear that It’s Borrowed doesn't endorse or sponsor your project. You may not use It’s Borrowed logos or images in your book, play, or film without written permission from It’s Borrowed.
Can I use It’s Borrowed logos and images I found somewhere else on the web?
You can only use the official It’s Borrowed Brand Resources that are available from the It’s Borrowed Brand Resources website.